GURN

Press & brand

The visual identity at a glance. For anything else, email hi@gurn.app — Adam reads it.

Wordmark

GURN

Your face is the controller.

A runner you play with your face.

Wordmark-led: GURN set in Bungee is the primary mark and the clip-attribution surface (baked small into the corner of every exported clip). The gawp-face icon is the app icon / avatar / mascot beside it.

The brand is a motion: calm → chaos

Gurn opens deadpan and minimal and escalates to on-screen chaos the further you go. The voice stays flat the whole way — the chrome carries the energy. (See it left→right.)

Floor GURN and relax… go.
Climb GURN JUMP FLOAT …getting worse.
Ceiling JUMP FLOAT TONGUE COMBO ×4 GO! STYLE that was bad. go again.

Type

Bungee — display / wordmark / headings

GURN

ABCDEFGHIJKLM 0123456789

Fredoka — body / UI (500 & 600)

No taps. No swipes. You play a runner with your face, and it films the whole thing. Open your mouth to jump, tilt to move, puff your cheeks to float.

Puff your cheeks to float. That's the control. 👁

Color

A two-pop arcade set on a dark base. Negative space is a brand asset — the empty ink-navy is the deadpan. Lime is rationed at the floor so it still pops at the ceiling.

  • Ink-navy #0E0F1A Base — the deadpan field
  • Surface #181A2B Cards / panels
  • Surface 2 #20233A Nested insets
  • Border #2C2F49 Dividers
  • Magenta #FF3D8A Brand + CTA
  • Magenta hi #FF5DA0 Hover / links
  • Lime #C6FF3D The "GO!" pop — rationed
  • Lime hi #D6FF6B Lime hover
  • Text #F6F7FB Headings + primary
  • Text muted #A7ACC8 Secondary / captions
  • Text dim #6C7193 Footnotes

What it is, in one paragraph

Gurn is an iOS runner you play with your face. No taps, no swipes — open your mouth to jump, tilt your head to move, puff your cheeks to float, all read live by the TrueDepth camera. The twist: while you play, Gurn films a split-screen of your contorting face next to the game and auto-trims it into a clip you can post in one tap. The runner is the excuse; the clip is the product. Free to play, no subscription, face tracking entirely on-device.

Founder

Adam Kinney — solo founder, building Gurn alongside the broader Adam Kinney practice. Available for interviews and podcasts at hi@gurn.app.

Quick-reference facts

  • Platform: iOS (iPhone with a TrueDepth / Face ID camera)
  • What it is: A runner you play with your face — and a clip generator that records you doing it
  • Controls: Facial expressions + head pose (ARKit), read on-device. No taps, no swipes.
  • Pricing: Free to play, no subscription. Optional cosmetics, clip-effect packs, and a seasonal pass — nothing touches rank.
  • Privacy: Face/depth data never leaves the device; recordings stay local until you share.
  • Audience: Phone-native, TikTok-fluent — anyone who’ll film themselves for a laugh

Brand assets

  • Wordmark: GURN, set in Bungee (above)
  • Emoji shelf: 👁 👅 😐 — one per beat, max. No 🚀🔥✨.
  • App icon / mascot: the gawp face (artwork in progress)
  • Screenshots: available at launch — the app is in development

Contact

hi@gurn.app — reaches Adam directly.